How can customers use Transparency to verify authenticity of their products?
Customers are able to use the Amazon shopping app or the Transparency app for their iOS or Android phone to scan Transparency codes on products. Upon scanning, the app will show a green check mark if the code is valid and a red X mark otherwise. Brands may choose to share additional unit-level product information such as manufacturing date, manufacturing place, and enhanced product information (e.g., ingredients).

How can consumers get help?
The Transparency app and Amazon Shopping app have “contact us” buttons for consumers to get in touch with the Transparency team..